Recent Articles


Pros and Cons of Using VoIP for Business

With the demands of a growing business and the sophisticated technology used in today’s business, it’s essential for any enterprise in Singapore to upgrade its existing PBX phone system to keep up with its competitors. Opting for a hosted VoIP system both has advantages and disadvantages that you should keep in mind. There are also various types of VoIP solutions that must be considered based on the number of users and the type of services you need.

Below is a list of the pros and cons of using VoIP for business.

Using VoIP is Cheap

Regardless of the type of VoIP solution you want to use, if it’s a hosted VoIP system, such as cloud VoIP or an on-site VoIP (an IP PBX telephone system for example), the initial cost and the monthly fees are affordable for any type of business. If your office already has traditional telephony, you need not worry about replacing the hardware, because the existing PBX phone system can be upgraded using minimal setup and phone adapters. Small businesses that cannot invest in a PBX phone system can partner with voip in Singapore for a cloud VoIP, because there is very minimal payment—or even none at all—for the setup, maintenance, and upgrade of the hardware and software.

VoIP Needs Reliable Internet Connection

One disadvantage of a hosted VoIP system is that the company will be relying on the quality of service of the VoIP provider. This means that if there are delays, disruptions, and technical problems on the side of the provider, the companies that rely on their VoIP service will also suffer. In a hosted PBX system, the company has no control over the reliability of the connection and even the security of the data. If the Internet connection goes down for example, a cloud VoIP setup can disrupt office operations and will leave the personnel without any phone service.

To offset this problem, even if it is rare, the VoIP provider will advise its clients to keep some of the traditional phone lines open in case the VoIP service is interrupted.

VoIP is a Flexible System

As already mentioned, traditional phone systems such as the PBX phone system can be upgraded to an IP PBX telephone system. There is no need to stop using the traditional telephone lines when switching to VoIP. The company also has an option to add telephones based on the bandwidth of their Internet connection, which means that you need to upgrade once it reaches its maximum capacity. For example, if the business is planning to expand or add more personnel, you need to call your VoIP service provider to upgrade the system and add more telephone lines, so everyone can be connected.

Voice Quality May Vary

Not only will a hosted VOIP system or a hosted PBX be dependent on the VoIP service provider in Singapore, but the quality of the VoIP calls will also be dependent on the Internet connection. This means that the connections should have enough bandwidth to get the same voice quality as when the traffic is low.

Make sure to discuss this with your provider if the office has a high volume of calls daily. Some aspects of the operation that is beyond the control of your VoIP provider (for example, you have different Internet service provider) can also affect the quality or the performance of the VoIP system. That is why you should also subscribe to a reliable Internet provider in Singapore to avoid these problems.

VoIP is User-Friendly

Even if your company does not have its own information technology department, there is no need to hire more personnel if you set up a cloud VoIP. The VoIP service provider will provide the expertise set up and maintain a hosted VoIP system. But what if you are new to the technology? Don’t worry because there is no need to train your employees to use the VoIP system.

This works pretty much like traditional telephony, but it has extra features that will make office operations a lot easier. VoIP includes not just making voice calls, but your employees can also do the following: send e-mails, video conferencing, record-keeping, auto-attendant, call routing, voicemail to e-mail transcription, call screening, manage extensions, custom hold music, three-way or N-way calling, virtual extension, international virtual numbers, and many more.

VoIP Can Affect Latency

Latency refers to the duration of the delay before data transfer starts right after inputting the instructions. In VoIP service, this refers to the jitter, which is quite common in packet switched and connectionless networks. The problem is rooted in the division of the voice packets and the delivery of the packets which might be sent through different paths before they reach the receiver. The result is a poor-quality voice call if there are delays and congestion in the VoIP system. To ensure that this problem doesn’t affect the quality of voice calls, the acceptable latency for VoIP should be maintained at 150 ms or less. If you are not sure what this means, the best you can do is to contact crystal voice in Singapore for detailed information about this matter.

VoIP is Portable

As long as the employees are connected to the Internet and they have a VoIP phone, transactions and exchange of information can be made anywhere outside the office. But that’s not all, because some VoIP service providers also provide a Web interface with the same VoIP services available even without access to a VoIP phone. As long as the employees have access to the Internet anywhere in the world, they can still make cheap calls. This is an advantage for companies in Singapore that have employees who travel frequently.

The Importance of Branding Your Coffee Cart Catering Service

Now that you have your coffee and your start-up appliances and gadgets to start your very own mobile coffee catering service, you need to think about how you want your customers to see you – this is where the branding aspect of business comes in.

Branding is big, and is even a big business in and of itself. Many successful companies and businesses have strong ones, and the biggest and most successful have ones that you look at every day.

You see these brands all the time, and unless you live in a rural area, it can be hard to not encounter a single brand. You wear brands, you eat brands, and you use brands – you might even recommend them to your friends over a latte fresh from your mobile coffee cart.

A lot of aspiring entrepreneurs starting out on their own business focus on the income aspect so much that they forget about their brand. But why is this important for your humble coffee push cart? Here are three reasons to convince you to put some thought on it:

1. The brand is more than the logo

In short, it’s not so much the brand itself as the recognition that the brand generates.

When you look at the green minimalist logo of a two-tailed mermaid, what is it that comes to mind? Starbucks. When you look at it, you instantly think things such as mocha, latte, or even cappuccino. The same could go vice-versa, and for other products and brands as well.

Believe it or not, your brand is how people see you and know who you are, as well as your ethics and values. This is how they know exactly what your business DNA looks like, and how you want to continue your coffee catering business in the future.

When customers think of a certain product, they will associate that product with your brand and be more inclined to purchase from you in the future. So how do you want people to see your mobile coffee cart?

2. Branding boosts morale (or at least, it’s supposed to)

Mobile coffee is great, but do you know what could make it even greater? Mobile coffee that’s so good people recognize you just by looking at your logo.

When starting a mobile coffee catering service, it’s important to see the brand as a person. A common problem among marketing and leadership teams is not being unified in how they believe a brand should communicate.

Brands are more than just fonts and logos, and you shouldn’t just think of them that way. Think of them as people – they’re born, they speak for you, they age, and they can even die. We love some brands and hate others, and these help us make choices.

How does your brand speak? If you haven’t one yet, how do you want it to? How do you want it to stand and act? Having a personality about the coffee cart from Singapore brand can help you figure out how you want it to behave, and this lies in how you want to resonate with your audience and how you want your audience to receive your message.

The process of figuring this out may take some time. It would even need a bit of research into how your target demographic responds to the latest trends in products and services similar to yours. But when done right, a solid personality will give you something your audience can latch on to.

3. Strong brands generate referrals

And lots of them. Once you’re able to reach a sizeable base of loyal patrons, you’ll be able to clearly see the effects of having a brand associated with your mobile coffee cart. These effects come two-fold, and you’ll see them taking place during as you make your daily rounds with your coffee cart.

You can bet that people will talk about the brands that they love, and if they like what you offer, they will refer you to friends and family. With this, you’ve essentially doubled or even tripled your number of patrons with little effort, and now you have to get another coffee cart to serve more customers.

Depending on your popularity, you might even have to get not a cart, but a trailer and more cappuccino makers. If you’re still not convinced, a strong brand might even be a reason for other business to work with you in order to sell their products to more customers – a win-win for everyone!

Now that you’re convinced that you should give your brand a thought or two, here are some tips you can use to help you realize it and how you want it to speak for you:

• List an inventory of your skills. What are you especially good at? And since you’re selling coffee, what makes it different from that sold by other brands, such as Starbucks, or even McDonald’s? The things that make you unique will be the basis of your brand.

• Find out what your customers need. Every brand will set out to differentiate itself based on a particular need that they see from the customers. If you see that customers are looking for a home-brew alternative to commercial coffee, for example, then position your brand in such a way that it reflects this need.

• Keep your focus on what makes you unique. This may require a lot of thinking and creativity, as well as a good amount of effort and legwork to pull off. The trick is to look for that particular balance in both specificity and uniqueness with the ability to expand and diversify to allow for further growth for your business.

What You Should Know About International Freight and Logistics

It’s no surprise that trade among different nations makes the world better off. International trade allows markets to expand their goods and services to a larger client base so that they are more available, making them cost cheaply. They also make certain products available when they otherwise aren’t.

Since the first days that air freight and sea freight traffic have expanded worldwide, the exchange of imports and exports worldwide has led to the booming of cargo transportation services and freight forwarding, where logistics services are offered in order to coordinate with one shipping company or more to ensure the on-time delivery of goods.

For freight forwarding services like freight master from Singapore and businesses in Singapore looking for a reliable one to ensure that their products are shipped on time, it’s especially important to stay up-to-date on the state of both international and regional trade. However, what’s lesser known is the state of the freight market.

What is the freight market? What is the difference between local freight and international freight? Here’s everything you need to know to get you started.


When firms or individuals buy certain goods that are produced abroad, there are two kinds of entities that are responsible for the movement of these goods. These entities are the shipping company and the freight forwarding agency.

The shipping company, on the one hand, is the entity responsible for the actual transportation of the goods, as they have the capacity to operate carrier transports (i.e. rail, air freight, or sea freight) that can hold the goods as they move from one part of the globe to another.

The freight forwarding agency, on the other hand, is the one that’s responsible for coordinating the shipments. They liaise closely with clients to advise them on the costs as well as the necessary arrangements, and then work these arrangements with the shipping companies and the different customs authorities to provide the necessary documents for clearance, arrange the payments, and ensure that the shipment is delivered on time and in peak condition.

Who are the Freight Forwarders?

Freight forwarding agencies go by many names, such as “non-vessel owning common carrier” (NVOCC), multimodal transport operator, global logistics company, supply chain manager, and even information broker. However, you should know that these are essentially the same, with their names simply the result of more recent marketing efforts.

Freight forwarders like in Singapore are generally classified into three groups:

• Local companies – These are single-office enterprises that deal with the local customer base in Singapore and specialize in local freight operations and logistics services. They typically operate at a seaport or airport area where they can best specialize on different types of traffic.
• National companies – Many freight forwarding services have offices in different ports and airports as well as in large industrial cities, and often have their own handling depots or warehouses where they can operate their own services, such as consolidating customers’ shipments.
• International companies – An international logistics company would be easy to identify as international companies have their own offices overseas, which gives them more coverage as well as a wider range of services to offer.

Size should not be the criteria to look at when considering a forwarding agency, as different criterion that come into mind when choosing a service tend to overlap. You should also keep in mind that the industry is made up of different firms that have their own specializations.

Over the years, freight forwarding companies have become more sophisticated in order to better cater to present and future client bases. They have also become more available at all levels of the supply chain, in turn becoming a crucial service to companies both big and small.

What Services do they Offer?

As mentioned before, forwarding agencies are basically in charge of coordinating the movement of goods to ensure that they arrive on time and in peak condition. Forwarders are usually appointed either by importers or exporters to pick up the goods at a specific address and generally act on their behalf.

Freight and Transportation

The two biggest means of transporting goods are air freight and sea freight, right next to transportation by means of land (via trucks) and rail (train). Because forwarders are the link between the seller and buyer, they will book space on either mode/s of transport after advising the customer on the best route available.

Their key function is to arrange for space on the transport and to take careful documentation not just on the nature and quantity of the shipment, but also on the transport’s route and destination. Once the goods arrive, the forwarders then forward the goods, collect them, and coordinate the delivery to the buyer.

Air vs. Sea

The main difference between air freight and sea freight is simply that the latter is meant for heavier shipments, while the former is for lighter ones. This explains why there are more terms that you should know relating to transporting goods by sea rather than by air.

While ships are good for transporting heavier goods, they do have their drawbacks. One of these drawbacks is that they take longer to reach their destination. They are also more likely, in some instances, to be handled poorly unless registered under high priority.

Transporting by airplane, on the other hand, limits the quantity of goods that you can move in one shipment, and having all your goods moved by plane may require multiple flights.